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ROKU
Volume: 1.62M

Roku (ROKU) Stock Forecast & Price Target

Roku (ROKU) Analyst Ratings

Based on 22 analyst ratings
Buy
Strong Buy 41%
Buy 50%
Hold 9%
Sell 0%
Strong Sell 0%

Bulls say

Roku is the leading TV streaming platform in the United States, with over 100 million streaming households and 145 billion streaming hours in 2025. This strong scale, along with its top position in the US market, provide Roku with unmatched reach for advertisers and content partners. With personalization as a key driver of both advertising and subscription growth, Roku's new home screen is expected to further improve monetization and drive premium subscription sign-ups. Additionally, its multiple growth catalysts including third-party DSP partnerships and international monetization, give us confidence in Roku's ability to reach $1 billion in free cash flow by 2027. While there are potential risks such as competition and increasing costs, we see the company's strong financial performance, disciplined cost management, and strategic value as the leading TV OS in the US as reasons for our positive outlook.

Bears say

Roku is a top streaming operating system in the US with a wide reach and strong engagement from over 100 million streaming households. However, rising memory costs and continued investments for growth may hinder device gross margins and dilute earnings in the short term. While the company's platform revenue shows sustainable double-digit growth, high opex and potential deceleration in advertising performance could lead to further margin pressure and a negative outlook on the stock's performance in the near term.

Roku (ROKU) has been analyzed by 22 analysts, with a consensus rating of Buy. 41% of analysts recommend a Strong Buy, 50% recommend Buy, 9% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Roku and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Roku (ROKU) Forecast

Analysts have given Roku (ROKU) a Buy based on their latest research and market trends.

According to 22 analysts, Roku (ROKU) has a Buy consensus rating as of Jun 2, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $141.59, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $141.59, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Roku (ROKU)

Volume: 1.62M

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