
e.l.f. Beauty (ELF) Stock Forecast & Price Target
e.l.f. Beauty (ELF) Analyst Ratings
Bulls say
e.l.f. Beauty is expected to continue its positive performance in the coming quarters, driven by strong sales growth in its Rhode and Naturium brands. Despite challenges in its flagship e.l.f. brand, the company has a number of initiatives in place to revitalize its performance, such as price reductions, improved innovation, and international expansion. With strong cash generation and a solid portfolio, e.l.f. Beauty is well-positioned for long-term success, though near-term struggles may lead to lower earnings in FY27 and FY28.
Bears say
e.l.f. Beauty is facing pressure from tariffs, which may cause volatility in gross margins. Additionally, the company's core brand, Elf, is seeing softness in sales due to a lack of innovation and consumer response to higher pricing. While the brand's subsidiary, Rhode, has been performing well, there are concerns about its future growth potential. Further, tariffs and price reductions may indicate that the company is struggling to maintain its consumer base and attract new customers.
This aggregate rating is based on analysts' research of e.l.f. Beauty and is not a guaranteed prediction by Public.com or investment advice.
e.l.f. Beauty (ELF) Analyst Forecast & Price Prediction
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