
Viant Technology (DSP) Stock Forecast & Price Target
Viant Technology (DSP) Analyst Ratings
Bulls say
Viant Technology is poised for growth on multiple fronts, thanks to its innovative cloud-based demand side platform (DSP) for programmatic advertising. The company's recent customer wins, along with increased interest due to concerns in the ad tech industry, are expected to drive revenue growth for the rest of 2021. Additionally, Viant's acquisition of TVision, which provides "attention-based" data for real-time bidding, will not only expand its reach but also add to its consolidated take-rate and attract more media spend, making it a strong buy for investors.
Bears say
Viant Technology is facing intense competition in the advertising technology market, and its recent acquisition of TVision may not be enough to overcome the negative impact of the ongoing dispute between The Trade Desk and its major agencies. Despite affirming its 1Q'26 guidance and potential for 40%+ EBITDA margins in the long-term, uncertainties around its ability to achieve these goals and potential for continued margin expansion raise concerns about the company's financial performance. This, coupled with a high valuation of ~4x 2025 Revenue for the TVision deal, makes the stock unattractive for investors.
This aggregate rating is based on analysts' research of Viant Technology and is not a guaranteed prediction by Public.com or investment advice.
Viant Technology (DSP) Analyst Forecast & Price Prediction
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